The radio spot basically featured some high school students using the "popular phrase" we've all heard hundreds of times... "That's so gay". One teen then gives a history lesson of the word "gay". Brilliant. I checked out the website immediately and was pleased to see that this whole campaign is really geared toward teens/pre teens.
FYI, Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation.
From the AD Council's website:
"LGBT teens experience homophobic remarks and harassment throughout their school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment. This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior."
Here, here! It seems like every month I read a story about LGBT students being harassed at school. As a parent, I love seeing ads like this that raise the awareness of the youth because quite frankly, that's where it all starts... sometimes it's easier to introduce the mind to a way of thinking than it is to change one. Acceptance begins with education and this campaign is not only informative, but it handles the issue with dignity and a sensitivity that is so refreshing to see!
Be sure to check out the website!!! And if you are a teacher or counselor, you won't want to miss their section of the site specifically designed for educators! Absorb it!
-Vignette-Noelle Lammott, Fish out of Water Blog Commentator -
"To find out more information about LGBTQ rights, gay marriage, religion and homosexuality, The Bible's stance on gay relationships or the politics around gay mariage please feel free to contact us or book a screening of FISH OUT OF WATER. Please note that a study guide can be downloaded from the "Book A Screening" page atwww.fishoutofwaterfilm.com"